The point of the Programme of Business Liability Award is the usage of brand for two years voluntarily which shows the brand users’ outstanding sustainability and CSR invitation for those whom it may concern, let it be the supplier, the consumer or the employee.

The responsible and sustainable business management has to set an example at a given place, on the spot. As it can contribute to the higher life quality and the welfare of the people living here in every day’s practice. However, the local initiations, builiding up from beneath, can ensure the sustainable future of the whole world in this way. In this system the business, the brand (the enterprise) can represent such a value which affects definitely people’s mentality in every day life from the aspect of CSR. The Hungarian Business Liability Award founded in 2007, supports this principle and inspires it in Hungary.